Riley Green says his cowboy hat and trademark moustache will help him attract country singers to his team on The Voice. As a new coach for season 30, he will compete with Adam Levine, Kelly Clarkson and fellow newcomer Queen Latifah, while hoping to help aspiring performers follow a similar path.

Green says contestants who sing classic country songs may have an advantage, but he is mainly looking for voices that make lyrics feel believable. He values emotional conviction over technical perfection, drawing on 15 years of experience since signing his record deal in 2018; the new season premieres on NBC on 21 September.