Roberto Andrade Dirak Promoted to President of Warner Music Latina, A&R Latam

Billboard ·

Roberto Andrade Dirak has been promoted to president of Warner Music Latina and A&R for Latin America. The expanded role gives him a wider part in setting regional genre strategies, spotting market opportunities and advising on major signings, as Warner Music seeks to help Latin artists grow internationally.

Based in Miami, Andrade will continue to report to Warner Music International president Alejandro Duque and work with regional leaders and local A&R teams. He has led Warner Music Latina for five years, overseeing signings and initiatives including Power Trap House, which has supported Puerto Rican urban artists, and backing artists such as Danny Ocean, Elena Rose, Blessd and W SOUND.

In short

  • Andrade takes on a broader Latin America leadership role.
  • He will help shape strategy and advise on major signings.
  • His work has included Power Trap House and emerging artists.

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