Salt & Stone has launched a campaign starring singer-songwriter Tucker Pillsbury, known as Role Model, timed to accompany his forthcoming third album, *Chuck Timely & The Hourglass*. The collaboration uses a fictionalised, cinematic version of the artist rather than a conventional celebrity endorsement, reflecting the body-care brand’s effort to connect its products with music and wider popular culture.

The imagery was photographed by Chloe Chippendale, who also shot the album artwork, while Daniel Sachon directed the campaign film. Role Model’s featured routine comprises four products: Santal & Vetiver deodorant, Black Rose & Oud body wash and body mist, and a Bergamot & Hinoki candle. Salt & Stone said the partnership was built around the artist’s existing use of its products; the album is due for release on 7 August.