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Sacha Baron Cohen’s Ali G Shows Up At Wimbledon Amid News Of New Movie
Sacha Baron Cohen's comic creation Ali G made an appearance at Wimbledon during the men's finals, coinciding with reports that a new Ali G film is being shot in secret. The tracksuit-and-gold-chain character was pictured on Centre Court, billed jokingly as the "Official Ganja Dealer" of the championships, though there has been no official confirmation that it was Baron Cohen himself rather than a lookalike. The sighting matters mainly as apparent promotion for the actor's return to one of his best-known characters after a long absence.
Baron Cohen, a three-time Oscar nominee known for punking public figures from Donald Trump to Rudy Giuliani, typically keeps his productions under wraps to catch subjects off guard, and no distributor or release plans for the new film have been revealed. The forthcoming feature would be the second Ali G movie after 2002's Ali G Indahouse, which skipped a US release but took more than $23m abroad. For context, his Borat earned $262.5m worldwide in 2006, while Borat Subsequent Moviefilm was released via Amazon MGM Studios during the pandemic and landed two Oscar nominations. The character first reached US audiences through Da Ali G Show on HBO in the early 2000s.
In short
- Ali G appeared at Wimbledon's men's finals on Centre Court.
- A new, secretly filmed Ali G movie is reportedly in the works.
- It would be the second film after 2002's Ali G Indahouse.
Explained simply
Ali G is a fictional character created by actor Sacha Baron Cohen, known for pranking real public figures and institutions as part of satirical films and television programmes. The character, styled with a tracksuit and gold chains, first became popular on British television in the early 2000s before gaining a US audience.
Baron Cohen is a three-time Oscar nominee whose film work centres on scripted comedies designed to catch unsuspecting subjects off guard. His most successful film, Borat, earned over $262m worldwide in 2006, whilst his more recent Borat sequel released through Amazon MGM Studios achieved two Oscar nominations. This prank-based approach to filmmaking has become his signature style.
Ali G appeared in one previous film, Ali G Indahouse in 2002, which earned over $23m internationally though it skipped a US theatrical release. The character also featured regularly in the HBO sketch show Da Ali G Show during the early 2000s. A new Ali G film would mark the character's cinematic return after more than two decades.
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