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Samsung’s Harman launches Drops, a TikTok-style music discovery app, with Universal, Beggars and EMPIRE among its partners
Samsung-owned Harman has launched Drops, a social music discovery app built around short song clips shared by friends and tastemakers. The service aims to make personal recommendations a route to finding music, complementing existing streaming platforms.
Available for iOS and Android in the US on an invite-only basis, Drops features clips of 10 to 30 seconds, with lyrics, artwork and artist images. Named partners include Universal Music Group, Beggars Group, Symphonic Distribution, EMPIRE and UnitedMasters; users can link clips to full tracks on Apple Music, Qobuz and TIDAL. Harman says the app pays rightsholders, and that its recommendations are based on users’ tastes and activity.
In short
- Harman has launched the invite-only music discovery app Drops in the US.
- Users share song clips lasting 10 to 30 seconds.
- Named streaming links include Apple Music, Qobuz and TIDAL.
Explained simply
Harman is an audio technology company owned by Samsung. Drops is its app for sharing short extracts of songs: users can post clips and discover music through recommendations from friends and other music fans.
The app has backing from several music companies and distributors, including Universal Music Group, Beggars Group and EMPIRE. These organisations represent or distribute music for artists, while streaming services such as Apple Music, Qobuz and TIDAL provide access to full tracks.
Drops is designed to sit alongside streaming services by helping people find music through personal recommendations. How it handles music rights and pays the companies and artists behind the clips is part of how the service operates.
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