Saquon Barkley has partnered with DIRECTV to promote NFL streaming as the league continues its push into new viewing platforms and global markets. The move comes amid growing frustration from fans and lawmakers over the increasingly fragmented and costly landscape of NFL broadcast rights, which now span multiple streaming services alongside traditional television.

The article notes that watching a full season of one's team can require several subscriptions, with costs potentially reaching around $1,000. House Judiciary Committee Chairman Jim Jordan has raised concerns about whether the NFL's streaming arrangements comply with the 1961 Sports Broadcasting Act, calling for consistency with the law and fairness to consumers. Barkley's comments frame his involvement as being focused on maximising fan access and viewership ("I'm all about eyes") as the NFL expands its international audience.