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Save $400 Off the Samsung “The Frame” Series Art TV with Picture Frame Bezel on Amazon
Amazon is offering a $400 discount on the 2025 55" Samsung "The Frame" LS03F Art TV, bringing the price down to $697.99 with free shipping. Samsung's The Frame series distinguishes itself from standard televisions by doubling as an art display when not in use, appealing to buyers who want a TV that blends into home décor rather than dominating it.
The TV's "Art Mode" turns the screen into a rotating art display using images from the Samsung Art Store or a user's own collection, including photos and AI-generated wallpapers, and switches off via a motion sensor to save power when no one is nearby. Its slim, customisable bezel resembles a picture frame and comes with a wall mount instead of a stand. Beyond its aesthetic features, the set includes a 120Hz quantum dot panel with local dimming and HDMI 2.1 inputs, supporting 4K gaming at 120Hz on consoles such as the PS5 and Xbox Series X.
In short
- Amazon cuts $400 off Samsung's 55" The Frame Art TV
- Now $697.99, its lowest price ever recorded
- Doubles as art display and supports 4K 120Hz gaming
Explained simply
Samsung's "The Frame" is a television designed to display artwork when not in use rather than showing the blank or black screen typical of conventional televisions. The display can show paintings, photographs or other images, making it appear like a framed picture on a wall.
The television uses a motion sensor to automatically switch between display modes: it activates when people are present and switches to art display mode when the room is empty. When in art mode, The Frame shows images from Samsung's Art Store or from a user's personal collection. The set hangs on a wall like a traditional picture frame and includes standard modern television features such as high-refresh-rate display technology suitable for gaming.
Some consumers prioritise the appearance of their living spaces and prefer televisions that do not dominate the room visually when switched off. The Frame addresses this by offering an alternative to the conventional blank or black screen, allowing displays to show artwork that complements a room's décor rather than detract from it.