A coalition of senior Hollywood figures and Silicon Valley executives has been meeting secretly for three years to establish a shared framework for how artificial intelligence should be used in filmmaking, while keeping human creative control central to the process. Convened in November 2023 by Lucasfilm's Kathleen Kennedy and American Film Institute dean Susan Ruskin, the group's initiative matters because it signals a shift towards industry insiders publicly shaping AI policy themselves, rather than leaving the debate to studios, unions or tech firms alone, amid widespread anxiety in the creative community over deepfakes and AI training practices.

Following a weekend meeting attended by around 120 participants, the group produced a document called "Human Generative Workflows", first published by the Ankler, which aims to create a common vocabulary for authorship in the AI era and to distinguish minor tools, such as colour-grading assistance, from more contentious uses like synthetic performances replacing actors. Reported attendees include Ben Affleck, A24's Scott Belsky, CAA's Greg Siegel, Paramount+ executive Chris Parnell, producer Diane Becker, 30 Ninjas CEO Jed Weintrob and director Jon Avnet. The group acknowledges the framework does not tackle thornier issues such as how AI models are trained or their impact on jobs, describing it instead as a starting point for classifying AI use and identifying where such work might be copyrightable.