Sega Is Auctioning Off Shadow The Hedgehog’s Real-Life Motorcycle For a Good Cause
Sega is auctioning a custom Shadow the Hedgehog-themed motorcycle to raise money for the Luca Guintoli Foundation. The non-running display bike was created for Sega’s 2024 Year of Shadow promotional campaign for Sonic 3, making the sale a piece of game and film memorabilia as well as a charity fundraiser.
The motorcycle will be sold by Bonhams at the Autumn Stafford Sale on 10–11 October 2026 and has a 1,750cc S&S engine, although its foam fuel tank means it is not roadworthy. Proceeds will support children with autism or cancer in England and Wales through financial, educational and practical help; the foundation honours Luca Guintoli, who died from cancer aged six.
- Sega’s Shadow motorcycle will be auctioned for children’s charity.
- The promotional bike is not currently roadworthy.
- Bonhams will sell it in October 2026.
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Shadow the Hedgehog is a character in Sega’s Sonic the Hedgehog games. The series has also been adapted into films, and Sega’s 2024 Year of Shadow campaign promoted the character around the release of Sonic 3. The custom motorcycle was made for that campaign as a display item.
The Luca Guintoli Foundation supports children with autism or cancer in England and Wales, offering financial, educational and practical help. It was set up in memory of Luca Guintoli, who died of cancer aged six. The motorcycle links a piece of entertainment memorabilia with fundraising for the foundation.