Overcrowding has become a serious problem in Italy's Dolomites as social media influencers flock to a popular mountain viewpoint to capture the perfect photo of the Tre Cime di Lavaredo, the region's famous triple-peaked rock formation. Huge queues have formed as visitors climb the mountain purely for a selfie opportunity, causing congestion and disruption in an area that was previously a quieter hiking destination, and raising concerns about the impact of social-media-driven tourism on fragile alpine environments.

The surge in visitors has been directly linked to the viewpoint's popularity on platforms such as Instagram and TikTok, where images of the distinctive peaks have circulated widely, prompting growing numbers of tourists to travel specifically to replicate the shot. Local authorities and residents are grappling with the strain this "Instagram tourism" places on paths, facilities and the natural landscape, a pattern increasingly seen at other scenic hotspots worldwide as viral imagery drives sudden spikes in foot traffic to previously low-key beauty spots.