The upcoming season refreshes the investor lineup with high-profile guest judges drawn from entertainment, sports and digital media. The programme welcomes the founder of Beast Industries, actress and writer Mindy Kaling, former professional footballer J.J. Watt, and the host of the podcast Diary of a CEO, alongside the co-founders of lifestyle brand Favorite Daughter. These temporary investors supplement the show's established core panel of business figures.

Two previously rotating panelists receive promotions to permanent roles, expanding the core cast. These staffing changes follow the departure of longtime investor Mark Cuban and accompany the show's return to broadcast on ABC and the Hulu streaming platform, with episodes launching each Wednesday throughout the autumn season.