Sydney Sweeney has faced criticism from Sharon Stone and several female athletes for a provocative advertisement for sports prediction platform Novig. Stone, appearing at a Variety event, stated that Sweeney must "take responsibility" for the ad, arguing that the campaign denigrates women's sport to attract male attention for gambling purposes. The backlash highlights ongoing tensions around the sexualisation of women in sports advertising and its impact on the sport industry.

The advertisement depicts Sweeney posing nearly nude whilst holding sports equipment. Australian Olympic swimmer Ariarne Titmus and British sprinter Amy Hunt were amongst the athletes who condemned the campaign on social media, with Titmus questioning how society can continue to monetise women's bodies and sexualise women's sport. In response to the widespread criticism, Sweeney shared images of female athletes who have posed nude for ESPN magazine, including Serena Williams, Ronda Rousey and Megan Rapinoe, suggesting that athletes themselves have engaged in similar content.