Sheffield Wednesday have reportedly shifted their striker search away from Portsmouth's Colby Bishop and are instead targeting Mark O'Mahony, a 21-year-old Brighton forward who previously spent a loan spell at Fratton Park. The switch appears to be driven by Wednesday's constrained finances, with chairman David Storch having said any income from player sales can only be reinvested in wages and operations rather than additional transfer fees, under an arrangement agreed with the EFL, making a move for Bishop harder to justify.

O'Mahony spent the 2024-25 season on loan at Portsmouth, making 13 Championship appearances and scoring three goals before returning to Brighton. He then joined Reading on a season-long loan this term, but a knee injury in December cut that spell short after 21 appearances. Wednesday are said to be seeking another temporary deal for the Irish forward, who is looking to rebuild momentum following his injury setback; Portsmouth manager John Mousinho previously praised O'Mahony's loan spell at Fratton Park as "incredibly successful" despite the fitness problems that affected it.