Dutch DJ duo Showtek have launched a new record label, F_CK THE SYSTEM, in partnership with Dutch independent Be Yourself Music, marking a formal step in a two-decade career that has spanned hardstyle, festival anthems and Billboard-charting collaborations with the likes of David Guetta and Major Lazer. The imprint is intended as a home for the full breadth of their sound, from underground club tracks to festival-ready crossover hits, reflecting the duo's longstanding refusal to stick to a single genre.

The label's debut release is a reworking of Kate Ryan's well-known track "Ella Elle L'a", created after Showtek tested an early version of the edit during their set at the Fun Radio Ibiza Experience at Paris's Accor Arena, where the crowd's enthusiastic response prompted them to turn it into an official collaboration. Be Yourself Music, which has spent nearly 20 years nurturing acts such as Bakermat, Headhunterz, Tinlicker, Imanbek and Vicetone, was seen as a fitting partner for the new venture. The release also continues Showtek's strong ties to the French dance scene, following their 2025 remix of GIMS's "Ciel" and years of production work with Guetta.