‘Shrimad Bhagavatam’ Anchors Sagar Pictures Entertainment’s Global Push, Indian Studio Confirms (EXCLUSIVE)
Sagar Pictures Entertainment (SPE), the Mumbai-based studio behind Indian TV and film adaptations of ancient epics, has confirmed it is launching a global studio business. The move sees the firm expand beyond film and television production into an intellectual property-led strategy covering gaming, music, consumer products and theme parks, positioning it as a broader entertainment enterprise rather than a traditional content producer.
The venture's anchor project is "Shrimad Bhagavatam", SPE's inaugural feature film franchise, conceived as a seven-chapter theatrical saga for premium large-format screens and currently in production. It is a live-action adaptation of the "Bhagavata Mahapurana", one of Hinduism's eighteen major Puranas, and follows the studio's earlier adaptations of "Ramayana" and the "Mahabharata". SPE traces its roots to the Sagar banner founded in 1954 by Ramanand Sagar, and now operates as the film studio arm of the Sagar Pix Group across Mumbai, Bengaluru and Hyderabad, with a catalogue of more than 55 TV series and 25 feature films reaching over a billion viewers in India and the global Indian diaspora.
In short
- Sagar Pictures Entertainment launches global IP-led studio business
- "Shrimad Bhagavatam" is its flagship seven-chapter theatrical franchise
- Studio builds on 75-year Sagar legacy of Indian epic adaptations
Explained simply
Sagar Pictures Entertainment is an Indian film and television studio based in Mumbai with a long history of adapting ancient Hindu religious texts into films and television programmes. The company, which traces its origins to the Sagar banner founded in 1954, has produced more than 55 television series and 25 feature films that have reached over a billion viewers, primarily in India and among Indian communities worldwide.
The studio is expanding beyond traditional television and film production into video games, music, consumer products and theme parks based around major story franchises. This represents a shift from being primarily a content producer to operating as a broader entertainment company that generates income from the same story across different media and markets.
The anchor project for this expansion is 'Shrimad Bhagavatam', a planned theatrical film franchise with seven chapters based on the Bhagavata Mahapurana, one of the principal sacred texts in Hinduism. This move reflects growing interest among Indian entertainment companies in developing franchises based on Hindu mythology and religious texts that can appeal to both Indian audiences and international viewers.
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