Singapore touring and concert firm Triangle raises $15M, as former Live Nation APAC President Roger Field joins leadership team
Singapore-based live entertainment company Triangle has raised USD $15 million and brought on former Live Nation Asia Pacific President Roger Field as Executive Director and Operating Partner, strengthening its push to become a leading end-to-end touring and festival platform across the region. The move signals growing investor confidence in Asia's live music sector, which is increasingly seen as a major growth market as artists' fanbases expand beyond their home territories and touring becomes more central to musicians' income.
The funding comprises a $10 million equity seed round, led by DSG Consumer Partners with participation from Golden Gate Ventures, the Oberoi Family Office and angel investors, plus a $5 million venture debt facility from Genesis Alternative Ventures. Triangle, formerly known as Creation Collective, operates across 18 cities in nine countries and takes on the financial risk of running tours and festivals; Field, who spent 13 years at Live Nation overseeing 11 markets and more than 400 staff, joins full-time after a year as an advisor. The company plans to expand into consumer-facing services such as travel and hospitality packages, reflecting a broader industry trend of pairing concerts with travel bookings.
In short
- Triangle raises $15M ($10M equity, $5M debt) to expand Asian touring operations
- Ex-Live Nation APAC boss Roger Field joins as Executive Director
- Deal reflects surging investor interest in Asia's live music growth market
Explained simply
Concert touring brings the business of organising live shows to audiences across different cities and countries. Promoters arrange venues, production and ticket sales, and may take on the financial risk if a show does not sell enough tickets. Festivals involve similar planning on a larger scale, often bringing several artists together.
Triangle is a Singapore-based company that organises tours and festivals across Asia. Roger Field previously led Live Nation’s Asia Pacific operations, overseeing work across 11 markets. Investors include DSG Consumer Partners and Golden Gate Ventures, alongside other backers.
The region matters to the music business as artists increasingly tour beyond their home markets, and live shows are an important source of income. Some companies are also exploring services such as travel and hospitality packages linked to concerts, which could broaden how they earn money.
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