Slade’s movie was supposed to set their career alight; instead, it put it on the back burner. “We made a film that showed the other side of the rock business, and the public were very shocked by it”
Slade entered 1975 as one of Britain’s biggest bands, expecting their film debut to extend their success and help them reach a wider audience, particularly in America. Instead, Slade In Flame was a bleak, realistic portrayal of the music industry, portraying the rise and collapse of a fictional band and shocking audiences who had expected a light-hearted comedy.
Directed by Richard Loncraine, the film drew on real incidents from Slade’s experiences, including violence, exploitation and an episode involving gunfire at a pirate radio station. Slade spent a year making the film while touring America, losing momentum at home; its soundtrack singles performed less strongly, with Far Far Away reaching No. 2 and How Does It Feel? peaking at No. 15, although the film was later recognised as a classic rock movie.
- Slade’s unexpectedly dark film shocked audiences.
- The project weakened the band’s commercial momentum.
- It later became regarded as a classic rock film.