Smart glasses are deeply creepy. Why are celebrities like Kylie Jenner endorsing them?

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Smart glasses are deeply creepy. Why are celebrities like Kylie Jenner endorsing them?

The Guardian · 18 hours ago

A Guardian opinion piece argues that Meta's AI-powered smart glasses, now endorsed by celebrities such as Kylie Jenner, pose serious risks to privacy and personal safety, particularly for women. Writer Tayo Bero contends that despite Meta's promised safeguards, the devices make covert recording alarmingly easy, enabling "manfluencer" content in which men film interactions with women and share them online without consent, and warns the technology's wider surveillance potential is even more troubling.

The article cites cases reported to the BBC and CNN of women being secretly recorded, including one who was allegedly blackmailed over footage and another filmed without consent during a sexual encounter. Meta says its glasses feature an LED recording indicator with tamper-detection technology, but CNN reported that women interviewed did not recall seeing it activated, and social media creators have circulated methods to bypass the light. The piece also references a Wired investigation revealing Meta embedded facial-recognition technology, internally called "NameTag", into its AI app to identify people captured by the glasses' camera, raising further alarm about state and corporate surveillance.

  • Opinion piece criticises celebrity-endorsed Meta smart glasses over privacy risks
  • Women report covert filming, harassment and non-consensual footage sharing online
  • Meta's "NameTag" facial-recognition feature raises added surveillance concerns

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