Snapchat will ban fully AI-generated videos from Spotlight, its section for trending and original creator content. The move is intended to limit low-quality, repetitive AI material while preserving Spotlight as a place for human-led creativity and personal storytelling.

Videos that use Snapchat’s AI tools for editing or enhancement will remain eligible, so the policy does not prohibit AI-assisted creation. Snapchat’s decision contrasts with Meta’s more welcoming approach to AI-generated content, as improving video models make prompt-created clips increasingly common across social platforms.