Snapchat will stop recommending wholly AI-generated videos in its Spotlight feed, joining YouTube, LinkedIn and Substack in efforts to limit so-called “AI slop”. The move matters because platforms are responding to concerns that mass-produced AI material is low-quality, repetitive and makes it harder for users to judge what is genuine online.

Snapchat will still recommend content that has been edited or enhanced with AI, reflecting its own use of AI tools, but says fully generated videos are generally not what users want. LinkedIn has introduced reporting for suspected AI-generated posts and says it has blocked billions of automated comment attempts, while YouTube has tightened monetisation rules for generic, repetitive or template-based videos. Substack has also launched a tool intended to help readers identify AI-generated writing; research cited by its chief executive suggests up to 40% of social-media writing may be fake or AI-generated.