Sofía Vergara has made denim the focus of her latest seasonal collection for Walmart, expanding her ongoing fashion partnership with curve-conscious jeans and other denim clothing. The range aims to address the fit challenge of accommodating hips while avoiding a gap at the waist, and pairs that emphasis with mass-market prices.

The new collection includes several jean styles priced below $30, in washes and sizes 0–20; the article says other returning bestselling denim ranges from $24 to $36. Its butt-lifting jeans have more than 7,000 Walmart reviews, 70% of which are five-star ratings. The wider range also includes denim jackets, shirts and a top, as celebrity-backed fashion labels increasingly operate as continuing businesses rather than one-off collaborations.