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Sony launches Bravia 6 OLED range from $1,300

The Verge ·

Sony has announced the Bravia 6 OLED, a lower-priced model intended to compete directly with mid-range OLED televisions from Samsung and LG. It broadens Sony’s TV range by offering OLED features below the company’s Bravia 8 models, potentially making its sets more accessible to buyers who want gaming and premium-format support without choosing Sony’s highest-end televisions.

The Bravia 6 will be available in 48-, 55-, 65-, 77- and 83-inch sizes, priced from $1,300 to $4,000. It has a 120Hz panel, four HDMI 2.1 ports, Google TV with Gemini voice control, and support for Dolby Vision, Dolby Atmos and DTS:X; Sony has not confirmed whether it supports Dolby Vision 2. The television also includes a redesigned remote with a built-in microphone and reorganised controls.

  • Sony launches a more affordable Bravia OLED range.
  • It targets LG C6 and Samsung S90H rivals.
  • Prices start at $1,300 for 48 inches.

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OLED is a type of television screen in which each pixel produces its own light, allowing dark scenes to appear very dark. Sony, Samsung and LG all sell OLED televisions, with ranges that span different screen sizes and prices.

Sony’s Bravia line includes several levels of television, and the Bravia 8 sits above the new Bravia 6. The range matters to shoppers comparing screen technology, gaming connections and support for picture and sound formats across brands.

Both sides, in good faith

The strongest fair case each way — we don't pick a winner.

The case for

A lower-priced OLED option could make Sony’s picture quality, gaming features and premium format support accessible to more buyers. With several screen sizes and four HDMI 2.1 ports, the Bravia 6 may offer a practical balance of features and price for people who want a Sony television without paying for a Bravia 8.

The case against

The lower starting price may still leave the Bravia 6 expensive compared with other mid-range televisions, and the reported features alone do not establish that it offers better value than competing Samsung or LG models. Buyers may also want confirmed support for newer formats such as Dolby Vision 2 before deciding whether the price is justified.

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Originally published by The Verge as “Sony finally has a cheaper OLED to compete with midrange Samsung and LG TVs”.

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