Sony Pictures Networks India Sets October Launch for New Tamil Channel Vizha (EXCLUSIVE)
Sony Pictures Networks India will launch Sony Vizha, a Tamil-language general entertainment channel, in October. The move marks the company’s entry into Tamil entertainment, a major regional market, and aims to offer culturally rooted programming with appeal beyond Tamil Nadu.
The channel’s name means “celebration” or “festival” in Tamil, and its branding draws on “Tamizh Thai Vaazhthu”, Tamil Nadu’s state song. Sony Vizha plans to combine original drama, international reality formats, films and major entertainment across television and digital platforms; announced flagship shows include “Celebrity MasterChef Tamil” and “Tamil Idol”, hosted by composer A.R. Rahman.
- Sony India will launch Tamil channel Sony Vizha in October.
- Programming will span dramas, reality formats, films and digital content.
- A.R. Rahman will host “Tamil Idol”.
New here? Start with this
Sony Pictures Networks India is part of Sony’s television and entertainment business in India. Tamil is widely spoken in the southern state of Tamil Nadu and by communities elsewhere, and Tamil-language television serves a large audience with its own shows, stars and cultural references.
Sony Vizha is planned as a general entertainment channel, a type of broadcaster that offers a mix of drama, reality programmes and films. Its name means “celebration” or “festival” in Tamil, and its branding refers to Tamizh Thai Vaazhthu, Tamil Nadu’s state song.
The channel’s planned formats include original drama and versions of international reality shows, alongside films and entertainment distributed on television and digital platforms. Its announced programmes include Celebrity MasterChef Tamil and Tamil Idol, which is to be hosted by composer A.R. Rahman.