Sony’s New Walkman Is a Real Status Symbol, with a $6,000 Price Point to Match
Sony has opened pre-orders for its new flagship Walkman, the NW-WM1ZM3, priced at $5,899 and due to ship in January. The high price reflects its specialist positioning for audiophiles, with Sony saying its gold-plated copper chassis and audio features are designed to reproduce performances in high resolution and detail.
Two less expensive models are also available: the NW-WM1AM3 at $2,999 and the NW-ZX900 at $1,899. They use aluminium-alloy and gold-plated copper construction; the less expensive model offers up to 40 hours of battery life, compared with 35 hours for the premium models. The article notes that Sony is targeting a small niche, while readers debate whether the sound quality justifies the cost.
In short
- Sony’s flagship Walkman costs $5,899.
- Three models are aimed at audiophiles.
- The cheaper model claims up to 40 hours of battery life.
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