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Sony’s Spider-Man games see Steam surge after Brand New Day debut
Developed over time first seen 3 months ago
Sony's Marvel's Spider-Man games benefited from a surge in players following the record-breaking box office debut of the new Tom Holland film "Brand New Day", with Steam data showing concurrent player counts climbed sharply across Marvel's Spider-Man Remastered, Miles Morales and Marvel's Spider-Man 2 over the preceding weekend. The boost highlighted the cross-promotional link Sony has been cultivating between its film and games divisions, with the movie's billion-dollar opening weekend translating into a tangible lift for PlayStation's back-catalogue titles, though firmer sales figures were still expected from Circana and Sony's own PS Store charts later in the month.
Marvel's Spider-Man Remastered reached its highest peak concurrent players on Steam since its 2022 PC launch, hitting around 16,000 on the Sunday, while Marvel's Spider-Man 2 peaked at roughly 12,000. On the PlayStation Store, Spider-Man 2 climbed to about 30th on the best-sellers list, with PSNProfiles data placing it around 15th for most-played games. Commentators noted the effect could extend to upcoming titles such as Marvel Tokon: Fighting Souls, due out shortly after, underscoring the wider payoff Sony is seeing from aligning its games with Marvel's cinematic output.
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In short
- Spider-Man games saw a Steam player surge after Brand New Day's release
- Spider-Man Remastered hit its highest-ever Steam peak, around 16,000 players
- Spider-Man 2 rose to roughly 30th on PS Store best-sellers
How this story developed
- 3 months ago Attention has shifted to Marvel Tokon: Fighting Souls, releasing this week, with Push Square specifically flagging it as the next title poised to catch a similar sales lift from the ongoing film-fuelled surge in interest.
- 3 months ago The film's opening weekend haul is now confirmed as record-breaking and worth over a billion dollars, with reporting framing the Steam player spikes and Spider-Man 2's roughly 30th-place PS Store ranking as direct evidence that Sony's cinema-to-console cross-promotion strategy is paying off.
- 3 months ago Sony's Marvel's Spider-Man games are experiencing a fresh surge in Steam concurrent players, with Marvel's Spider-Man Remastered topping 16,000 on Sunday, its best figure since the 2022 PC launch, as the Tom Holland blockbuster "Brand New Day" drives new interest into the franchise's back catalogue.
Explained simply
Sony's Marvel's Spider-Man video games, made by Insomniac Games for PlayStation, have seen a jump in players since the release of "Brand New Day", the latest Tom Holland Spider-Man film, which has had a huge opening at the box office. Sony owns both the film studio and the games, and has been encouraging fans of one to try the other.
The games in question include Marvel's Spider-Man Remastered, Miles Morales and Marvel's Spider-Man 2, which let players control the web-slinging hero in an open-world version of New York. Player numbers are being tracked through Steam, the PC platform where these games are sold, as well as PlayStation's own store and player-ranking sites, though full console sales figures are not yet public.
This matters because it offers an early sign of how a hit film can drive interest in related games, something Sony has been trying to engineer more deliberately across its entertainment businesses. It is also being watched as a possible test case for other upcoming games, including a new Marvel fighting title due out around the same time.
Coverage · 3 sources
Americas Entertainment Film Gaming
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Originally published by Push Square as “Sony’s Spider-Man Games Enjoy Player Boost on Back of Brand New Day’s Box Office Success”.