Spider-Man and The Odyssey to share IMAX screens from Thursday
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Spider-Man: Brand New Day joined The Odyssey on IMAX screens across North America from Thursday 6th August, after the two films drove the biggest weekend in US box office history. IMAX confirmed the move on the Monday, timed to coincide with the end of The Odyssey's exclusive three-weekend IMAX run, freeing up screens for the pair to play side by side rather than compete for the same slots. The Odyssey continues to run across the wider global IMAX network.
Spider-Man: Brand New Day had taken $355 million since its 31st July release, the second-biggest North American opening since Avengers: Endgame in 2019, while Christopher Nolan's The Odyssey added a further $51 million weeks after its own premiere. Together with Toy Story 5, Moana and Minions & Monsters, the two films helped push the overall weekend total to a record $430 million. The Odyssey had by then earned $221 million at the global IMAX box office, making July IMAX's highest-grossing month ever, with IMAX noting it is the only film to have driven multiple $40 million-plus weekends in its global run.
- Spider-Man: Brand New Day and The Odyssey now share IMAX screens from 6th August
- The pair helped drive a record $430 million weekend at the US box office
- The Odyssey made July IMAX's highest-grossing month in history
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Spider-Man: Brand New Day is Marvel's latest instalment in its ongoing film franchise, released on 31st July, while The Odyssey is director Christopher Nolan's new film, which had already been playing in cinemas for a few weeks. IMAX is a premium cinema format known for its large screens and enhanced picture and sound, and studios often compete for limited IMAX slots because they tend to boost ticket sales.
Both films have performed exceptionally well at the North American box office, helping to produce the biggest weekend takings in US cinema history, alongside other releases such as Toy Story 5, Moana and Minions & Monsters. The Odyssey had been given an exclusive three-week run on IMAX screens, a period reserved solely for one film, which is now coming to an end.
This matters because the switch means the two big films will now play alongside each other on IMAX screens rather than one blocking the other out, reflecting how strong both films' ticket sales have been and how cinema chains are adjusting to accommodate them.
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Originally published by The Verge as “Spider-Man and The Odyssey are splitting up IMAX screens after a record-breaking weekend”.