Spotify is hosting a series of intimate, invitation-only concerts in which three artists perform in their home cities during September. The events are restricted to each performer's most engaged listeners on the platform, with no traditional ticket sales. Concert films will later be made available exclusively through Spotify.

The performances are timed to coincide with significant album releases from all three artists—Jorja Smith's third record arriving in late August, Nemzzz and Beabadoobee launching theirs in early and mid-September respectively. Beyond the gigs themselves, Spotify plans to collaborate with each artist on community initiatives designed to support emerging musicians in their respective hometowns.