Spotify surpasses 300 million premium subscribers with rising profit
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Spotify has confirmed it reached 300 million Premium subscribers in the second quarter of 2026, adding 7 million net subscribers and beating its own guidance by 1 million, while also posting a rise in operating profit to $762 million. The results, published on 4 August, underline the streaming giant's continued global growth and come as it credits a 20th-anniversary in-app campaign, engaged with by nearly 100 million users in its first six days, with driving its biggest single day of subscriber intake ever. Co-chief executives Alex Norström and Gustav Söderström said the figures show the firm remains in the early stages of its growth potential, pointing to new features and product investment as evidence.
Total quarterly revenue reached €4.777 billion ($5.56bn), up 14% year-on-year, with Premium revenue climbing 16% at constant currency to €4.331 billion ($5.04bn) on the back of subscriber growth and rising average revenue per user, which stood at €4.89 ($5.69), up 7.4% year-on-year. The Premium subscriber base rose from 293 million in the prior quarter, with Europe accounting for 36% of subscribers, North America 25%, Latin America 24% and the rest of the world 15%. Total monthly active users, including free ad-supported listeners, grew 12% year-on-year to 777 million, slightly below guidance, while the quarter also saw the US launch of Reserved, a Live Nation partnership giving loyal subscribers early access to concert tickets.
- Spotify reached 300 million Premium subscribers in Q2 2026, up 7 million.
- Operating profit rose to $762 million; revenue hit $5.56 billion, up 14%.
- Growth boosted by 20th-anniversary campaign and new Reserved ticketing feature.
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Spotify is the world's biggest paid music streaming service, letting users listen to songs on demand for a monthly fee (Premium), or for free with adverts. It reports its financial results every three months, and these figures show how many people pay for the service and how much money the company is making, which investors and industry watchers use to gauge its health and growth.
The company is run by co-chief executives Alex Norström and Gustav Söderström, who took over day-to-day leadership from founder Daniel Ek. Spotify competes with rivals such as Apple Music and Amazon Music, and has spent recent years trying to prove it can be reliably profitable rather than just growing its user numbers, after years of investment in podcasts and other features.
These quarterly updates matter beyond Spotify itself, since the company is a bellwether for the wider music and audio streaming industry, and its subscriber and revenue trends affect how much money flows back to record labels, artists and other rights holders.
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Originally published by Music Business Worldwide as “Spotify hits 300m Premium subscribers in Q2, adding 7m, as streamer posts $762m operating profit”.