Starbucks to test personalised AI menus at drive-throughs
Starbucks plans to explore personalised digital menus at drive-throughs, recognising participating customers when they arrive and making payment easier. CEO Brian Niccol described the idea during an earnings call, but said the work is at an early stage and the company will test what works before expanding it.
The plans resemble experiments by Taco Bell and McDonald’s, which are also adapting drive-through menus or orders using AI. From 2027, Starbucks will test background AI models to help baristas enter orders more accurately and efficiently. The company is also developing AI features for app search and discovery, and has begun accepting orders through ChatGPT.
In short
- Starbucks is exploring menus personalised for customers at drive-throughs.
- AI order-entry trials are planned to begin in 2027.
- The timing for personalised menus has not been announced.
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Originally published by The Verge as “Starbucks wants to use AI to show you a ‘personalized digital menu’ at the drive-thru”.