Shift Up faces fan criticism over AI Blood Rain video
Developing story first seen 3 hours ago
Stellar Blade developer Shift Up has released an official music video for “Blood Rain” that uses AI-generated visuals, prompting criticism from some fans. They argue that using AI imagery for a high-profile release undermines the artists who helped create the game’s distinctive presentation.
The backlash focused on the video’s apparent generative-AI artefacts and its contrast with Stellar Blade’s polished in-game art. Critics described the decision as disappointing given the game’s commercial success and the resources of its developer, while others expressed concern about wider use of AI in creative work.
- AI visuals in Stellar Blade’s music video prompted fan criticism.
- Critics say the decision devalues human artists.
- The reaction reflects broader concerns over generative AI.
More coverage
- Destructoid — Stellar Blade’s new AI slop music video is so awful it must be seen to be believed
- IGN — Stellar Blade: Blood Rain Dev Shift Up Releases Entirely AI-Generated K-Pop Music Video Starring Evie and Pretty Much Everyone Hates It
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Originally published by GamesRadar+ as “Stellar Blade: Blood Rain gets official music video full of AI slop, and fans aren’t happy: “It’s a slap in the face to your artists””.