Marketing firm owner quietly removed from football club amid fraud allegations

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Marketing firm owner quietly removed from football club amid fraud allegations

Daily Mail · 3 hours ago

An Adelaide-based businesswoman, Sally Cooper, dubbed a "mumtrepreneur," has been quietly removed from the committee of the Kilburn Football and Cricket Club amid allegations that she defrauded several small business clients through her marketing firm, Elevated Digital Marketing. The Daily Mail reported that all parties involved in her club departure had signed non-disclosure agreements, and officials declined to comment, saying they wanted to "put the whole saga behind them." The case matters because it links a growing consumer-fraud scandal to a community sporting institution, raising questions about accountability and why police have reportedly been reluctant to pursue what they regard as a civil dispute.

Cooper was recently photographed gambling at a suburban pub before midday, angering alleged victims who say she owes them thousands of dollars in unpaid refunds. Since the story broke, further alleged victims across Australia have come forward, including NSW woman Sarah Dwyer, who says she paid $5,500 for a business plan, logo and website that were never satisfactorily delivered, and that Cooper sent a fake payment remittance when a refund was requested. South Australian police have declined to confirm whether complaints were made against Cooper, citing privacy, while Cooper reportedly retains an indirect club connection through her semi-retired footballer husband, Jarryd.

  • Sally Cooper quietly exited Kilburn footy club committee under an NDA
  • She faces mounting fraud claims from small business clients nationwide
  • Police reportedly treating complaints against her as a civil matter

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Sally Cooper, an Adelaide businesswoman known online as a "mumtrepreneur," ran a marketing firm called Elevated Digital Marketing. She has been quietly removed from a committee role at the Kilburn Football and Cricket Club after allegations emerged that she defrauded a number of small business clients, reportedly by taking payment for services such as branding and website work that were never properly delivered.

The club has not explained her departure publicly, and it has emerged that those involved signed non-disclosure agreements, with officials saying they want to move on from the matter. Cooper still has an indirect link to the club through her husband, Jarryd, a semi-retired footballer. South Australian police have not confirmed whether formal complaints have been lodged against her, and have reportedly treated the matter as a civil dispute rather than a criminal one.

The case has drawn wider attention because it connects an ordinary community sporting club to a growing number of fraud allegations involving small business owners across Australia, some of whom say they are still owed thousands of dollars in refunds. It raises broader questions about how such consumer disputes are handled by police and how much transparency organisations owe the public when someone connected to them faces serious allegations.

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Originally published by Daily Mail as “Suburban footy club is rocked by mysterious scandal involving non-disclosure agreements, claims about cops – and Sally Cooper, who we found stuffing money into the pokies at 11.30am on a Thursday”.