Svedka Super Bowl Commercial Contest Offers $500,000 to Creators Who Devise Winning Spot for Big Game

Svedka is inviting adults aged 21 and over to create a 15-second advert for its new Svedka Vodka Water, with $500,000 offered for the winning entry. The contest shifts the brand’s next Super Bowl commercial from AI-assisted production to audience submissions, after its previous AI advert drew debate and coincided with strong sales growth.

Entries are open from 2 November to 1 December 2026, and Andy Cohen will help judge them. Svedka has also secured a 30-second slot for Super Bowl LXI, scheduled for 14 February 2027; the article says such airtime has been selling for around $8 million or more. The contest recalls Frito-Lay’s “Crash The Super Bowl” promotion, which began in 2007 and returned in 2025.