Swedish police are relaunching a national campaign urging people to be deliberately rude when they suspect a scam, particularly by ending suspicious calls or refusing unexpected visitors. The campaign matters because fraudsters made SEK 5.7 billion (£?/$579.9 million) in Sweden during 2025, with older people especially vulnerable, while stolen money may help fund organised and violent crime.

Actors Suzanne Reuter, Lennart Jähkel and Christina Schollin, alongside journalist Claes Elfsberg, will promote the message across television, print and social media until 11 October. Police say telephone scams are most common, often beginning with text messages impersonating banks or authorities, while fake officers may visit homes to steal valuables; new rules introduced on 1 August require providers to block suspected fraudulent communications.