Sydney Sweeney turns up the heat ahead of 29th birthday in new lingerie campaign
Sydney Sweeney has released a retro-themed lingerie campaign for her brand SYRN ahead of her 29th birthday on 12 September. The images promote the forthcoming “Birthday Boobs” collection and underscore her continued expansion from acting into commercial ventures.
The campaign features Sweeney in a powder-blue floral set in a vintage-style kitchen, with the collection due to launch on 1 September. SYRN launched earlier this year and previously drew attention over a promotional shoot near the Hollywood Sign, which the Hollywood Chamber of Commerce said was unauthorised, though police said no crime had been committed.
- Sweeney promotes SYRN’s birthday-themed lingerie collection.
- The collection launches on 1 September.
- SYRN has attracted both commercial attention and earlier controversy.
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Sydney Sweeney is an American actor known for television and film roles, including Euphoria and The White Lotus. In recent years, she has also taken on business projects alongside her acting work.
SYRN is Sweeney’s lingerie brand, launched earlier this year. Its campaigns and products sit within a wider market where celebrities use their public profiles to promote businesses, while brand shoots at recognisable locations can raise questions about permission to use those sites.
The Hollywood Sign is a landmark overseen by the Hollywood Chamber of Commerce, which manages its use in commercial projects. A previous SYRN promotion near the sign drew attention after the Chamber said it had not been authorised; police said no crime had been committed.