Sydney Sweeney has released a retro-themed lingerie campaign for her brand SYRN ahead of her 29th birthday on 12 September. The images promote the forthcoming “Birthday Boobs” collection and underscore her continued expansion from acting into commercial ventures.

The campaign features Sweeney in a powder-blue floral set in a vintage-style kitchen, with the collection due to launch on 1 September. SYRN launched earlier this year and previously drew attention over a promotional shoot near the Hollywood Sign, which the Hollywood Chamber of Commerce said was unauthorised, though police said no crime had been committed.