Target is reportedly cutting or removing the shrink wrap from Pokémon card boxes in some stores and online orders to discourage scalpers from reselling sealed products at a profit. The move matters because unopened packaging is central to resale value, while collectors who intend to open the cards are less affected; however, Target has not publicly confirmed the policy.

Many fans have welcomed the reported approach as a way to improve access to scarce releases, though critics warn it could damage products or increase the value of genuinely sealed boxes. Pokémon cards remain highly sought after, with new releases often selling out despite The Pokémon Company printing 10 billion cards last year, and demand has contributed to purchase restrictions, thefts and occasional violence.