Ted Lasso has returned for a fourth season on Apple TV, arriving after what had seemed a definitive series finale in 2023, at a pivotal moment for the streaming service as it competes for market share against larger rivals like Netflix and Disney. The season functions as a soft reboot, keeping much of the beloved core cast while introducing a largely new roster of characters, and its success or failure could significantly influence Apple TV's standing given the show's outsized cultural impact.

The new season sees Ted Sudeikis's character working part-time at a US grocery store before Rebecca, Keeley and Higgins persuade him to coach a newly formed AFC Richmond women's team, prompting a shift back to England. Familiar faces such as Roy, Coach Beard and the club's leadership return, but former player favourites including Jamie Tartt, Sam Obisanya and Dani Rojas are absent, replaced by an entirely new squad and an assistant coach, Alice, played by Tanya Reynolds. The approach is described as a risky gamble, though the show reportedly manages to recapture much of its original charm in its early episodes.