Ted Sarandos Swoops Into Seoul as Netflix Celebrates 10 Years in Korea
Ted Sarandos visited Seoul for Netflix’s two-day celebration of a decade in Korea, praising the country’s creative community and previewing new Korean productions. The event highlighted how Korean entertainment has become one of Netflix’s strongest international successes, even as the company faced leadership changes and around 1,000 job cuts elsewhere.
More than 10,000 fans attended Netflix Janchi, while online broadcasts drew 3.58 million cumulative views. Netflix said over 80 per cent of its members worldwide have watched Korean titles, and more than 200 Korean titles have appeared in its global Top 10 since June 2021. Korean productions generated over 12 billion viewing hours from April 2025 to March 2026, second only to US content by country of origin.
In short
- Sarandos marked Netflix’s tenth year in Korea at a major fan event.
- More than 10,000 fans attended, with 3.58 million online views.
- Korean productions generated over 12 billion viewing hours in a year.
Explained simply
Netflix is a global subscription service that streams films and television programmes. It began investing in Korean productions a decade ago, working with local writers, performers and production companies to make dramas, films and unscripted shows for audiences in Korea and abroad.
South Korea has a large and internationally influential entertainment industry, and Korean music, film and television have gained viewers around the world. Netflix’s investment gives Korean creators access to the service’s global audience, while popular Korean titles help Netflix attract and keep subscribers in many countries.
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