Thai Pop Star Jeff Satur Signs With Universal Music Southeast Asia, Sets 2027 Album and World Tour

Thai singer-songwriter and actor Jeff Satur has signed with Universal Music Southeast Asia, aiming to expand his international career and bring Thai pop to a wider audience. The partnership will support his creative work, promotion, touring and collaborations, with his second studio album planned as its first major release.

The album is due in the second quarter of 2027, followed by a solo stadium show in Bangkok and a world tour running from late 2027 into 2028. Satur’s music has surpassed 2 billion streams, and his 2025 tour visited 10 countries, including Brazil, Chile, Mexico and Peru, as well as selling out two shows at Bangkok’s Impact Arena. He was previously signed to Warner Music Thailand’s Wayfer Records.