Friend has launched a revised version of its AI pendant, adding a built-in speaker so it can respond aloud rather than only through app notifications. The $249 wearable retains its always-on microphone and is marketed as a conversational companion with a randomised personality, raising continuing concerns about privacy and the risks of relying on AI for emotional support.

The new device costs nearly twice as much as the original $129 model and uses updated AI models, but a $10 monthly subscription is now needed for memory beyond 30 days. Founder Avi Schiffmann reportedly embraced the backlash generated by Friend’s earlier advertising, suggesting controversy remains part of the company’s strategy despite doubts over the product’s appeal and purpose.