A report drawing on sales estimates says Assassin’s Creed 4: Black Flag’s day-one Resynced DLC was bought by fewer than 3% of the game’s initial Steam purchasers, yet still appears to have generated about $1 million in revenue. The story matters because it illustrates how a controversial monetisation tactic can have limited uptake among players while still producing a worthwhile return for a major publisher. It also adds to the broader argument that commercially successful add-ons do not necessarily reflect strong player enthusiasm.

The central figures are an attachment rate below 3% and revenue of roughly $1 million from the DLC. That suggests Black Flag sold strongly enough on Steam that even a small share of buyers translated into a seven-figure sum. In context, day-one DLC has long been criticised for seeming to cut content from the base game, and this case is being cited as an example of that model being unpopular but still financially effective.