In 1998, Mercury Records feared that releasing Shania Twain's ballad "You're Still The One" to pop radio could damage her career, since crossing over from country to pop too soon risked alienating her core country fanbase. Label president Luke Lewis acknowledged the concern at the time, but ultimately decided it would be unfair to limit the song's exposure purely to avoid upsetting country purists, so the label took the gamble of sending it to pop stations too.

The song, inspired by Twain's relationship with her then-husband and producer Mutt Lange, marked her first single pitched to pop radio after a run of country-only hits. It went on to top the Billboard Hot Country Songs, Adult Contemporary and Top Country Singles Sales charts, peaked at number two on the Hot 100, and became a top ten hit worldwide, proving the crossover risk had paid off.