Ahead of the U.S. Open, tennis fashion is having a moment, with luxury and performance brands alike ramping up their presence around the tournament. The sport's growing style profile is reflected in initiatives such as the ATP's new "Athlete Arrivals" pre-match styling programme and increasing partnerships between top players and major fashion houses, underscoring how on- and off-court style has become central to the tennis spectacle.

Defending champions Carlos Alcaraz and Aryna Sabalenka lead a field that also includes Coco Gauff, Novak Djokovic, Jessica Pegula and Ben Shelton, with looks ranging from retro polos and micro shorts to Y2K-inspired kits. Luxury tie-ups include Sabalenka and Jannik Sinner with Gucci, Alcaraz with Louis Vuitton and Gauff with Miu Miu, while performance brands such as Adidas, New Balance, Wilson and Lululemon have launched New York-themed collections and new technology for the tournament. Jewellery brand Gorjana has also entered the fray, naming 18-year-old Iva Jovic as the face of its new tennis-inspired charm range.