Sony and Marvel have kicked off a major global marketing campaign for Marvel's Wolverine, Insomniac Games' upcoming PS5-exclusive action title, with the game launching on 15th September 2026. The push began with 3D billboard adverts in New York City and is expected to intensify significantly, as the publisher has described this as PlayStation's biggest release of the year.

Details shared via the PS Blog, tied to Sony's "It Happens on PS5" promotion, reveal region-specific activations planned worldwide: Wolverine-themed challenge pods in France, a Berserker Mode activation in Australia, and large-scale Sentinel head installations in the UK, Canada and Spain, alongside other localised celebrations of PS5 games. With the launch date fast approaching, Sony is expected to ramp up visibility across social media and other channels in the coming weeks.