The article argues that Disney’s decision to take Jimmy Kimmel Live! off air showed how media consolidation can make consumer boycotts difficult. The author says avoiding ABC became a much broader choice because Disney also owned a wide range of streaming, television, film, sports and gaming content, raising questions about how people can protest a company’s actions.

The author’s attempt to boycott Disney meant giving up Disney+, Hulu shows, ABC and FX programmes, ESPN coverage and films from franchises such as Avatar and Alien. The article also cites Fubo’s 2024 lawsuit against Disney, Fox and Warner Bros. Discovery over a planned sports streaming service and alleged demands to carry unwanted content; Disney later bought Fubo in January 2025, effectively ending the dispute. The piece presents this as an example of how consolidation can reduce consumer choice and make it harder for smaller companies to challenge larger media owners.