Prime Video India adds over 100 Korean titles from CJ ENM
Developed over time first seen 3 months ago
Prime Video India and South Korean studio CJ ENM concluded a multi-year distribution deal that brought more than 100 Korean titles to the streamer over two years, including 26 brand-new releases such as "Yumi's Cells" Season 3 and breakout series "The Legend of Kitchen Soldier". The tie-up sharpened the companies' focus specifically on India, building on a broader global agreement signed in 2025, as streamers competed to capitalise on the growing appetite for Korean drama among Indian audiences.
The new titles were localised with English subtitles and Hindi, Tamil and Telugu dubbing, and the slate spanned genres including romance, thriller, fantasy and action, featuring stars such as Kim You-jung, Lee Jong-suk and Park Ji-hoon. It followed a global rights deal struck in May 2025 at Mumbai's WAVES Bazaar market, which had given Prime Video worldwide rights (excluding Korea and China) to CJ ENM titles, and a separate September 2025 licensing deal that brought 18 K-dramas to Amazon's free, ad-supported MX Player service in India. Executives from both companies framed the agreement as deepening their existing partnership and reflecting the sustained global momentum of Korean content.
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In short
- Prime Video India and CJ ENM finalised a deal for 100+ Korean titles
- 26 new releases included "Yumi's Cells" Season 3 and "Kitchen Soldier"
- Deal builds on prior 2025 agreements, adding Hindi, Tamil, Telugu dubbing
How this story developed
- 3 months ago The agreement was confirmed as a formal multi-year contract, with the previously reported slate now expanded to include additional new titles such as "Filing for Love" alongside back-catalogue favourites like "Dear X" and "Study Group".
- 3 months ago Prime Video India and CJ ENM unveiled a new distribution deal set to bring over 100 Korean titles to the platform within two years, headlined by 26 fresh releases including "Yumi's Cells" Season 3 and "The Legend of Kitchen Soldier", all to be dubbed in Hindi, Tamil and Telugu.
Explained simply
South Korean entertainment has become a major draw for streaming platforms worldwide, and India is no exception, with audiences increasingly watching Korean dramas alongside homegrown and Bollywood content. Prime Video, Amazon's streaming service, has been building ties with CJ ENM, one of South Korea's biggest entertainment companies, to bring more of this content to Indian viewers.
The relationship between the two companies is not new. It builds on a global rights agreement signed in 2025 and follows a separate deal that already brought a batch of Korean dramas to Amazon's free, ad-supported service, MX Player, in India.
This matters because it reflects a wider competition among streaming services to secure popular Korean shows and reach Indian audiences in their own languages, with content typically adapted through subtitles and dubbing rather than shown only in the original Korean.
Coverage · 2 sources
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Originally published by Variety as “‘The Legend of Kitchen Soldier,’ ‘Yumi’s Cells’ Lead Prime Video India’s Slate of 100-Plus New CJ ENM Titles”.