Nintendo and Hasbro unveil first Zelda action figures for preorder
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Hasbro and Nintendo have unveiled the first three figures in a new range of six-inch Legend of Zelda action figures, following last week's announcement of the collaboration. Listings for Link, Zelda and Ganondorf went live on the Hasbro Pulse website on Wednesday, with preorders opening later that evening, marking the start of what the companies describe as a "multi-year collaboration" expected to bring further toys in due course.
The figures are based on the characters' designs in The Legend of Zelda: Tears of the Kingdom, with Link and Zelda priced at $27.99 and the taller Ganondorf (seven-and-a-half inches) at $42.99; each carries an expected shipping date of May 2027, though this may be a placeholder. Link comes with a shield, Master Sword and interchangeable Zonai power hand, Zelda with a Decayed Master Sword, and Ganondorf with a Gloom Sword in a scabbard, and all three feature more than 20 points of articulation. The launch comes as Zelda marks its 40th anniversary, alongside other tie-ins including an Ocarina of Time remake, a Breath of the Wild vinyl soundtrack and a live-action film due in April 2027.
- Hasbro and Nintendo launch first six-inch Zelda action figures for preorder
- Link, Zelda and Ganondorf figures based on Tears of the Kingdom designs
- Part of a planned multi-year toy collaboration between the firms
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Nintendo and Hasbro have teamed up to launch a range of Legend of Zelda action figures, following an announcement of the partnership a week earlier. Nintendo is the Japanese company behind the Zelda video game series, while Hasbro is the American toy giant known for brands like Transformers and My Little Pony; together they plan a "multi-year collaboration" that will see further Zelda merchandise released over time.
The Legend of Zelda is a long-running fantasy adventure game series in which players usually control a hero called Link, who must rescue Princess Zelda and battle the villain Ganondorf. This year marks the franchise's 40th anniversary, which the companies are marking with a wave of tie-ins, including Lego sets, a remake of a classic game, a vinyl soundtrack and a live-action film.
The new toys matter because they signal how far Nintendo, traditionally cautious about licensing its characters, is now willing to expand Zelda beyond games and into physical merchandise aimed at collectors as well as children.
More coverage
- GameSpot — Hasbro’s The Legend Of Zelda Figures Have Been Revealed, And They Look Pretty Great
- IGN — Hasbro's The Legend of Zelda Figures Have Been Revealed, and They Look Amazing | Comic Con 2026
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Originally published by Polygon as “The Legend of Zelda toy lineup revealed, up for preorder”.