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The Legend of Zelda Toys on the Way from Hasbro as Live-Action Movie Looms
Nintendo and Hasbro have announced a multi-year toy partnership tied to The Legend of Zelda franchise, with the range set to launch in 2027 alongside the live-action film adaptation. No specific characters or locations have been confirmed yet, but the collaboration will kick off with three six-inch scale figures due to be revealed at San Diego Comic-Con 2026.
The live-action film, directed by Wes Ball and starring Benjamin Evan Ainsworth as Link and Bo Bragason as Zelda, is scheduled for release on 30 April 2027. Filming took place in New Zealand between November 2025 and April 2026, with set photos suggesting Severance actress Dichen Lachman plays a third character believed to be Impa. The toy reveal arrives as the franchise marks its 40th anniversary and ahead of an Ocarina of Time remake later this year, though it remains unclear which era of the Zelda universe the figures will represent.
In short
- Nintendo and Hasbro announce Zelda toy line launching in 2027
- Three six-inch figures to be revealed at Comic-Con 2026
- Live-action Zelda film releases 30 April 2027
Explained simply
The Legend of Zelda is a Nintendo video game franchise that has been running since the 1980s. Each game follows a hero named Link through the fantasy kingdom of Hyrule, with different games exploring different time periods and versions of this world.
Nintendo is producing a live-action film adaptation of The Legend of Zelda for release in 2027. This marks the franchise's entry into live-action cinema.
The film will launch alongside a new toy range from Hasbro, a common approach for major films to expand across merchandise. This timing coincides with the franchise's fortieth anniversary, a milestone for the long-running series.
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