Advertising posters for the horror film 'The Mummy' have been removed from London Underground stations after the advertising watchdog ruled that their imagery was too distressing for public display. The decision reflects ongoing scrutiny of how horror and thriller films are marketed in shared public spaces such as transport networks, where passengers, including children, cannot opt out of viewing the adverts.

The ruling was made by the UK's advertising standards body, which found the promotional imagery for the film breached guidelines on causing unnecessary distress or offence to the public. As a result, Transport for London and the relevant advertising bodies withdrew the posters from tube stations, with the film's distributor required to adjust its marketing approach for the campaign going forward.