Christopher Nolan’s The Odyssey is projected to make a strong start at the North American box office, driven largely by demand for IMAX screenings. Its performance matters because the film’s unusually high production and marketing costs mean it will need sustained ticket sales beyond its opening weekend to become profitable.

The film reportedly took about $15 million in Thursday previews ahead of its 17 July release and is forecast to open with $90–$100 million in North America. It was filmed entirely on IMAX 70mm, but analysts are watching whether audiences will also attend standard cinemas or wait for premium-format tickets; the $250 million production budget and roughly $125 million promotional spend raise the financial stakes.